The framework for entrepreneurs who want to delegate what drains them and automate what remains. So you can finally do the work only you were meant to do.
You built something real. But somewhere along the way, you became the bottleneck. Every decision routes through you. Every fire gets your attention. You're working IN the business instead of ON it.
And that thing you actually love doing? The reason you started this in the first place? It's been buried under a mountain of tasks someone else could handle.
There's a better way. And it starts with a counterintuitive move: delegate first, then automate.
of an SMB owner's time is spent on tasks someone else could do
Four steps to go from bottleneck to business designer. This is the backbone of the book, the podcast, and everything we teach.
Recognize that you're doing things you shouldn't be doing. The cost of figuring out HOW to delegate feels higher than just doing it yourself. That calculation is wrong.
Get it off your plate and into a human's hands. Imperfect delegation beats perfect execution-by-founder every time. It forces you to document the process.
Once a process runs through a human, you see it clearly. Now you can intelligently automate pieces with AI, workflows, and agents. Clarity, not guesswork.
The time you've freed isn't for more work. It's for the work only you can do. Strategic thinking, relationship building, creativity. Your Passion Pockets.
Not just a book. A book, interactive workbook, custom AI co-pilot, and a living resource library. Everything you need to stop being the bottleneck.
Micro-tools designed to solve specific problems. Built by the same team that runs a 500-person company.
Youth baseball and softball lineup management built by a coach who got tired of spreadsheets.
Family coordination and planning tool built for busy parents juggling sports schedules, meals, and life.
AI-powered logo concept generator with interactive feedback loops and real design output.
Interactive magazine creation tool for companies and organizations that want polished content fast.
The question that changed everything. Weekly conversations on delegation, automation, AI, and building businesses that don't depend on you for every decision.
The community for entrepreneurs who already have a virtual assistant and want to get dramatically more from that relationship. AI integration, better systems, proven playbooks... all from someone running a 500-person team.
Join the waitlist and get early access pricing when the community opens alongside the book launch.
Join the WaitlistReal stories. Real systems. Real scale. Keynotes and masterminds for organizations that want actionable frameworks, not motivational fluff.
Offshore talent + AI + disciplined systems. The playbook Brad used to build a 500-person team across two continents.
When the people who got you here can't get you there. How to build your next team without destroying your current one.
Building connected teams across continents. Why culture can't be accidental when your team spans 12 time zones.
Jim Collins' MAP applied to modern execution. Strategic discipline for founders who've outgrown hustle mode.
25 years of entrepreneurship lessons. Bankruptcy, exploding products, a vanished job offer... and the company that grew out of all of it.
AI as augmentation, not replacement. How to pair human talent with AI agents to do things neither could do alone.
Shared stages with John Maxwell and Deepak Chopra. Spoken at the United Nations.
Book Brad to SpeakBrad's framework completely changed how I think about my time. I went from working 70-hour weeks to 40, and my revenue actually went up. The "delegate first" principle was the unlock I didn't know I needed.
I tried automating everything first and it was a disaster. Then I heard Brad speak at EO and it clicked. Delegate the messy stuff to a human, let them clean it up, THEN automate. We 3x'd our capacity in six months.
What separates Brad from every other "scale your business" voice out there is that he actually does it. 500+ team members. A real AI running his operations. He's showing you the exact playbook he uses every day.
Founder and CEO of Outsource Access, a 500+ person global team ranked #326 on the Inc. 5000. TEDx speaker with 230,000+ views. Former EO Atlanta president and US East Coast Regional Director overseeing 22 chapters and 2,000 members.
Built 7-figure businesses across 18 countries. Survived bankruptcy, exploding products, and a job offer that vanished two weeks before his start date. Turned a $2,000 severance check into a career helping thousands of entrepreneurs build businesses that don't require them every hour of every day.
When he's not building, he's coaching his kids' softball and baseball teams, playing guitar, or trout fishing in Blue Ridge, Georgia.
Third grade: 600-unit Micro Machines rental business with paper credit cards and a typed newsletter. Twenty years later, a manufacturing disaster nearly ended everything... until offshore staffing saved the company and sparked what became Outsource Access.
Every piece feeds the next. Learn the framework, go deeper with the community, and get hands-on help when you're ready.
Learn the ADAE Framework
Weekly deep dives
One idea per week
Maximize My VA ($99/mo)
Dedicated VAs ($1,895/mo)
Do what only you can do
Start anywhere. Every entry point leads to the same outcome: you working on what matters most.